Paula to write copy here.


Everyone loves their winter Woolies

Australia is so used to thinking of itself as the sunburnt country – we forget all the joys of the other seasons. Woolworths was the first retailer to celebrate winter. All those moments when it’s nice to stay home and cuddle up, to sip on some hot soup or tuck into a steaming roast. It’s those ‘winter Woolies’ that can warm you from the inside out. 

<Show 30’ TVC>


Designing a brighter future

In July 2017, Woolworths ended single use plastic bags. A new range of environmentally friendly bags in all shapes and sizes were designed to replace them. These are the first of many. And already the future looks brighter!


Jamie Oliver & Fresh Food Kids

Jamie Oliver is the ultimate food warrior, fighting against the things that are important to both of us. Food wastage. Salt reduction. Children’s health. In 2016, the relaunch of Fresh Food Kids was driven by the alarming rate of obesity among Aussie kids. Given we are the country’s biggest providers of fresh food, it was the right thing to do. And Jamie agreed. 

<Show various from campaigns: FFK 2017 TVC in supermarket, FFK 2017 online content ‘Doing the Jam Jar Jam’, and FFK 2018 TVC ‘The Food Truck’>


That’s why I pick Woolies for Easter

Like Christmas, Easter proved the endless flexibility of our brand platform. Peel back the foil on ‘That’s why I pick Woolies for Easter’ in 2016 and 2017, and you’ll discover that our Easter transactions grew year on year on year.  

<Show 2016 Easter TVCs and POS, 2017 Easter TVCs and POS>